From Page 10 of Google to New Patient Calls Every Week

Maven Dentistry had gone five years with just one caller saying they found the practice on Google. We helped them build a distinctive new website and stronger search presence that gets them found without blending in with every other dental practice. 

Industry 
General & Cosmetic Dentistry 

Location 
Albuquerque, New Mexico 

Services 
Website Design · SEO · Social Media Advertising · Content & Marketing Strategy 

“We used to be on something like the 10th page and we had only had one call in five years of someone who said they found us on Google. Now we are getting calls every week with people who say they found us through Google and through our website!” 

— Brandy from Maven Dentistry 

The Challenge 

After purchasing an existing dental practice in Albuquerque, the family behind Maven Dentistry was ready to grow it into something of their own. But their online presence wasn't helping them get there. 

Their existing website was modern, but it felt like a standard dental website. It didn't capture the warmth and personality of the practice or give prospective patients much reason to remember Maven over another dentist down the street. 

Getting found was an even bigger challenge. Maven told us they were appearing around the 10th page of Google and, over five years, had received just one call from someone who said they'd found the practice there. 

And it wasn't for lack of trying. 

They had already spent thousands with a local SEO provider that worked across many different industries, but felt like they had little to show for the investment. They had also explored dental-specific marketing companies, but found another problem: their website examples felt cookie-cutter. 

Maven didn't want to choose between standing out and getting found. They needed both. 

Building a Website Worth Finding 

We started by creating an online experience that felt as welcoming and distinctive as the practice itself. Soft neutral colors, unexpected layouts, personality-packed illustrations, and fresh photography gave Maven a look and feel that broke away from the typical dental aesthetic while still feeling polished and professional. 

But the website wasn't designed just to look different. 

We rebuilt its structure with search in mind, including dedicated pages for Maven's individual services and a site architecture that made it easier for both patients and search engines to understand what the practice offered. 

The result was a website built to stand out, earn trust, and give Maven a stronger foundation for getting found. 

Turning the Website Into a Stronger Search Presence 

Launching the website was only the beginning. We continued building Maven's visibility through ongoing SEO, including regular blog content, website optimization, Google Business Profile management, Google posts, review responses, and consistent name, address, phone number, and website information across local directories. 

We also supported the practice with brand-building social media advertising, newsletters, content creation, photography, and ongoing marketing strategy—bringing the different pieces of their online presence together instead of treating them as disconnected tactics. 

And Maven started noticing the difference. After going years with almost no patients saying they'd found the practice through Google, they began receiving calls every week from people specifically saying they'd found Maven through Google and their website. 

The Results 

That early momentum has turned into continued year-over-year growth across Maven's digital presence. 

92% increase in website traffic 
More prospective patients are finding and exploring Maven online. 

59% increase in Google Maps visibility 
Maven is showing up more often where local patients are actively searching. 

27% increase in direction requests 
More searchers are taking a high-intent step toward visiting the practice. 

92% increase in generative AI search visibility 
As search behavior evolves, Maven is gaining visibility in Google's generative AI search experiences, too. 

Most importantly, the growth isn't living inside an analytics dashboard. It's translating into real people finding the practice and picking up the phone. 

Marketing They Don't Have to Manage Themselves 

For Maven, success wasn't only about getting more visible. It was also about having a team they could trust to keep things moving behind the scenes. 

“You guys have made the whole process so simple. Knowing that you guys are helping with blog posts and all the behind-the-scenes SEO stuff has really freed us up to focus on the business!” 

— Maven Dentistry 

Instead of piecing together different providers or wondering what needs to happen next, Maven can stay focused on running and growing the practice while we continue strengthening the presence around it. 

Stand Out. Get Found. Grow Your Practice. 

You shouldn't have to choose between a brand that feels like you and marketing that actually helps patients find you. Build an online presence that does both with Saltd Studio.