Custom Brand Design

A flat lay of dental and branding materials including a laptop displaying 'The Dental Studio,' a smartphone with a logo, a gold pen, patterned folders, business cards, and promotional cards on a beige background.
A flat lay of dental and branding materials including a laptop displaying 'The Dental Studio,' a smartphone with a logo, a gold pen, patterned folders, business cards, and promotional cards on a beige background.
Outline drawing of a coffee pot and a teacup with a saucer on a black background.

Look Like the Healthcare and Wellness Business You Want to Be Known For

BEFORE BRANDS GET COMPLIMENTS, THEY GET REMEMBERED

At Saltd Studio, instead of diving into color palettes, typography, or logos right away, we first uncover what makes your business worth choosing—and build an identity around it. Every decision has a purpose, and every element works together. Because a memorable brand isn't created by accident.

If you’re ready for a private practice brand design that looks as established, thoughtful, and different as the care you provide, we want to chat.

Get In Touch

What’s Included

EVERY INGREDIENT HAS A PURPOSE

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  • Two people sitting at a white table with laptops, coffee mugs, and a drink, having a conversation in a modern room with vertical blinds and a large green plant in the background.

    Research & Strategy

    • Industry & competitve analysis

    • Brand strategy

    • Marketing strategy

    • Brand messaging & tone

  • A woman looks at a wall covered with various small posters and artwork, standing in a room with a green wall and a wooden stand on wheels.

    Creative Direction

    • Curated moodboards and asset exploration to set the direction for your new brand identity

  • A person using a laptop with a design program open, sitting on a couch with their legs crossed and wearing white sneakers and denim shorts.

    Brand Identity

    • Logo suite

    • Patterns

    • Icons & illustrations

    • Font direction

    • Color palette

  • Private practice promotional materials with a tooth logo and the words "Wholesome Dentistry" on paper and an envelope and additional collaterals for other businesses following.

    Collateral

    • Your choice of several collateral designs that support your business goals and marketing needs

  • Person using a laptop at a white desk with a smartphone screen displayed on the laptop.

    Final Delivery

    • Brand Guidelines

    • Print, digital & vector files

  • A young man and woman sitting at a white table, looking at a piece of paper together. The man is leaning over the table, with dark hair and wearing a gray jacket. The woman has long wavy blonde hair, wearing a denim shirt, holding the paper. The table has a laptop, a black mug labeled 'SALTY CAFFEINATED,' a glass of iced coffee, and some brochures.

    Post-Launch Support

    • Keep us in your back pocket after launch for future design needs.

A cluttered desk with various printed materials, papers, and two smartphones. One image of the phone displays comic-style graphics and text. The scene is partially illuminated by natural light.

What Changes After Launching a Custom Brand?

You stop competing for attention

A distinctive brand gives people a reason to choose you because they already recognize. remember, and value your practice.

Your value is easier to feel

The brand experience your patients see online matches the quality and care they’ll receive in person.

You become easier to trust

People make decisions in seconds, and a cohesive brand gives them confidence before you ever say a word.

You attract more of the right people

When your brand communicates clearly, patients understand you and whether they’re the right fit before the conversation even starts.

You stop blending into the scroll

A strategic identity earns attention because it feels intentional, not because it's louder.

You have room to grow and scale

Your branding is a whole package, not just a logo, that can evolve as you open new locations, launch more services, or hire more staff.

Our Design Style Is Whatever It Takes to Make Your Business Memorable

We aren't here to build our portfolio. We're here to build your reputation. Bold? Earthy? Minimal? Nostalgic? We’re here for it.

Frequently Asked Questions

  • A lavender gift card envelope and a pink gift card decorated with small pattern of pink bows, ribbons, and lipsticks. The gift card features a stylized line drawing of a woman with big hair and sunglasses, and the words 'Gift Card' in large letters.

    Is this right for me?

    Many of our clients are established or growing practices approaching $750,000+ in annual revenue, but that’s by no means a requirement. We're also a great fit for well-funded, brand-new practices or ambitious smaller practices with the resources to invest in what's next.

    We’re a great fit if you’ve outgrown your current identity, are opening or acquiring a practice, or simply don't want to look like everyone else in your market.

  • A patterned background with a repeating logo featuring a house and shield, containing the text 'Thompson Home Stewards EST. 2026'. In the foreground, there is a folded card with the same logo design printed on it.

    How long does it take?

    Most Custom Brand projects take about 4–8 weeks. That timeline allows us to brainstorm and collaborate with you over several meetings while guiding you through our tried-and-true design process.

  • Multiple digital devices on a blue background displaying colorful app screens with the words 'Lively Littles ABA' and icons of flowers and a bear.

    How much does a Custom Brand cost?

    Building a distinctive brand that reflects the quality of your practice is a meaningful investment. During your discovery call, we’ll walk you through exact pricing, everything that’s included, and what the process looks like, so you know exactly what to expect before moving forward. No surprises or mystery pricing after you’ve (hopefully) already fallen in love with us.

    You can take a look at our first FAQ above for more details.

  • A pink paper bag with white floral and bird illustrations, featuring the initials WM inside a white circle at the bottom center.

    How many concepts will I see?

    We present two thoughtfully developed creative directions at our first meeting, then refine them into your new brand identity from there.

  • Blue circular button with a logo of stacked bricks, placed on a green patterned background.

    What if I need a website too?

    Woohoo! This is our bread and butter. Take a look at our Custom Brand and Custom Website package.

  • Wooden wall with vertical slats and a large metallic sign spelling 'LOVE' in uppercase letters.

    Can you work with my existing logo?

    Sometimes! Our preference is to build brands from the ground up because that's where we see the strongest long-term results.

    That said, there are times when we'll expand an existing logo into a more complete brand system. We'll discuss your goals together and recommend the approach that best supports where your business is headed.

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Let's Create the FoundationYour Practice Deserves

The strongest offices don't grow because they got lucky. They grow because every customer interaction reinforces the same story, the same quality, and the same reputation.

Your brand is where that starts.

Apply To Work With Us