Custom Brand Design
Look Like the Healthcare and Wellness Business You Want to Be Known For
BEFORE BRANDS GET COMPLIMENTS, THEY GET REMEMBERED
At Saltd Studio, instead of diving into color palettes, typography, or logos right away, we first uncover what makes your business worth choosing—and build an identity around it. Every decision has a purpose, and every element works together. Because a memorable brand isn't created by accident.
If you’re ready for a private practice brand design that looks as established, thoughtful, and different as the care you provide, we want to chat.
What’s Included
EVERY INGREDIENT HAS A PURPOSE
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Research & Strategy
Industry & competitve analysis
Brand strategy
Marketing strategy
Brand messaging & tone
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Creative Direction
Curated moodboards and asset exploration to set the direction for your new brand identity
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Brand Identity
Logo suite
Patterns
Icons & illustrations
Font direction
Color palette
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Collateral
Your choice of several collateral designs that support your business goals and marketing needs
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Final Delivery
Brand Guidelines
Print, digital & vector files
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Post-Launch Support
Keep us in your back pocket after launch for future design needs.
What Changes After Launching a Custom Brand?
You stop competing for attention
A distinctive brand gives people a reason to choose you because they already recognize. remember, and value your practice.
Your value is easier to feel
The brand experience your patients see online matches the quality and care they’ll receive in person.
You become easier to trust
People make decisions in seconds, and a cohesive brand gives them confidence before you ever say a word.
You attract more of the right people
When your brand communicates clearly, patients understand you and whether they’re the right fit before the conversation even starts.
You stop blending into the scroll
A strategic identity earns attention because it feels intentional, not because it's louder.
You have room to grow and scale
Your branding is a whole package, not just a logo, that can evolve as you open new locations, launch more services, or hire more staff.
Our Design Style Is Whatever It Takes to Make Your Business Memorable
We aren't here to build our portfolio. We're here to build your reputation. Bold? Earthy? Minimal? Nostalgic? We’re here for it.
Frequently Asked Questions
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Is this right for me?
Our Custom Brand package is typically best for new, established, or growing practices approaching $750,000+ in annual revenue. We’re a great fit if you’ve outgrown your current identity, are opening or acquiring a practice, or simply don't want to look like everyone else in your market.
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How long does it take?
Most Custom Brand projects take about 4–8 weeks. That timeline allows us to brainstorm and collaborate with you over several meetings while guiding you through our tried-and-true design process.
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How much does a Custom Brand cost?
Building a distinctive brand that reflects the quality of your practice is a meaningful investment. While we'll walk you through exact pricing based on your practice and goals during a discovery call, we’re typically a good fit for new, established, or growing practices approaching $750,000+ in annual revenue that are ready to invest in long-term growth.
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How many concepts will I see?
We present two thoughtfully developed creative directions at our first meeting, then refine them into your new brand identity from there.
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What if I need a website too?
Woohoo! This is our bread and butter. Take a look at our Custom Brand and Custom Website package.
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Can you work with my existing logo?
Sometimes! Our preference is to build brands from the ground up because that's where we see the strongest long-term results.
That said, there are times when we'll expand an existing logo into a more complete brand system. We'll discuss your goals together and recommend the approach that best supports where your business is headed.
Let's Create the FoundationYour Practice Deserves
The strongest offices don't grow because they got lucky. They grow because every customer interaction reinforces the same story, the same quality, and the same reputation.
Your brand is where that starts.
