A 32% Increase in Organic Clicks for a Direct Primary Care Website
Pink Mountain Medicine is an Albuquerque primary care clinic built on a simple idea: healthcare should be accessible, predictable, and personal. We partnered with them to create a new direct primary care website and develop an SEO strategy that would help more people discover their services online.
Industry: Healthcare
Location: Albuquerque, New Mexico
Services: Website Design · SEO · Content & Marketing Strategy
The Challenge
Finding consistent primary care in Albuquerque has become increasingly difficult as demand grows and the number of available healthcare providers struggles to keep up. This has opened the door for alternatives like Pink Mountain Medicine's Direct Primary Care (DPC) model. Through a monthly membership, patients can access longer appointments, flexible scheduling, and direct communication with their provider without traditional insurance billing for covered services.
Sounds promising, right? The challenge is that many people still aren't familiar with how Direct Primary Care works.
Pink Mountain Medicine needed a website that could introduce this healthcare model without overwhelming visitors with medical terminology. At the same time, it needed to reflect the practice's personality and help people feel comfortable trusting them with their care.
A Website That Balances Clarity With Personality
For Pink Mountain Medicine, we wanted to create a website that was just as thoughtful as their approach to healthcare. That meant finding the right balance between making information easy to understand and creating an experience that felt warm, personal, and true to their practice.
Here's what we brought into the design:
A clean layout with personality. We combined easy-to-read copy, soft curves, and a calming color palette from their branding to create a professional yet friendly experience.
Real faces, real connections. Introducing the people behind the practice helps visitors become familiar with their potential healthcare providers before ever scheduling an appointment.
Dedicated service pages. Separate pages for individual, family, and business memberships make it easier for visitors to find information relevant to their needs.
Membership options without the confusion. We organized the important information so visitors can understand what each plan offers without having to piece everything together themselves.
Clear calls to action. Whether visitors want to learn more or become members, they can easily find their next step.
The result is a website that does more than explain Direct Primary Care. It gives visitors a feel for the people behind Pink Mountain Medicine and what they can expect from the practice. Because when it comes to choosing healthcare, those details matter.
Staying Visible Beyond the Launch
A website launch is an exciting milestone, but our work with Pink Mountain Medicine didn't end there. After all, a great website can only do so much if people aren't finding it.
We continued supporting their online presence through monthly blog posts and ongoing SEO efforts. Each article focuses on relevant healthcare topics, common patient questions, and keywords people are already searching for.
This gives the practice more opportunities to appear in search results beyond its main service pages. And rather than simply adding content for the sake of it, we're building a growing library of useful resources that help people better understand their healthcare options while discovering what Pink Mountain Medicine has to offer.
The Results: 32% More Organic Clicks
Of course, we love seeing a website come together. But a website that actually gets found? Even better!
32% increase in organic clicks in just one month!
For Pink Mountain Medicine, this meant more people discovering their practice through Google Search and exploring the healthcare services they offer. Every relevant visit is an opportunity for someone to learn about Direct Primary Care and take the first step toward becoming a patient.
Great Marketing Starts With a Strong Foundation
Most private practices approach marketing backward: promoting their services first and establishing a recognizable brand and customer experience second. But when you start with a tailored foundation that creates a lasting impression, your marketing efforts become that much more worthwhile.
That's why, at Saltd Studio, we believe thoughtful design and a strong SEO strategy should always work hand in hand. From branding and website design to ongoing marketing, we help healthcare practices build a strong foundation that supports their growth and connects them with the people looking for their services.
Have a project in mind? We'd love to hear about it.
