Playful and Feminine Esthetician Branding for The Painted Lady in Portland, OR
The Painted Lady Aesthetics is a one-stop shop for all of your aesthetic needs. As a licensed and multi-certified esthetician, cosmetic tattoo artist, and teeth whitening technician, owner Isabel aims to provide a memorable and personal beauty experience. Isabel came to us wanting to refresh and refine her business identity. She wanted to stand out with playful, joyful, “self-care vibes” and feminine esthetician branding that resonated with anyone looking to invest in themselves.
The Design Process:
We first began with our design and strategy questionnaire to capture the “why”, business goals, and inspiration from Isabel. We knew the brand needed a mascot…after all, it is “the painted lady!” So, we went with a self-care-loving gal wrapped in a luxurious robe, sporting heart-shaped glasses and a warm cup of tea. What fun! From there we drafted some additional logo concepts, curated a color palette, and presented it all to Isabel. Want to see some of the design process? Check out our video on Instagram to go behind-the-scenes.
Adding Flair to the Feminine Esthetician Branding
Of course we had to take things up a notch to really give The Painted Lade Aesthetics an edge. We firgured, what feels more girly than lipstick on a mirror? So, in addition to brand patterns, we gave Isabel a colorful and feminine brand texture that looks like lipstick streaks on a mirror. We’re low-key obsessed:
The Branding Reveal:
With designs approved and some additional collateral created (we’re talkin’ gift cards, email signature, business card, client gifts, and more), Isabel was fully-equiped to re-launch her business with confidence. Here’s what Isabel had to say about The Painted Lady Aesthetics new look:
““Before working with Emma, I liked my logo but wanted something I really loved. I wanted a more custom feel which was absolutely accomplished! My experience with Saltd Studio was flawless! Emma is knowledgeable, professional, and immensely talented. Every step of the way Emma helped me beautifully execute my vision. My new logos are beautiful. I highly recommend Saltd Studo!!””
Our Semi-Custom Brands are fully transformed by Emma in one week. We can change the color palette, update the logo details (by adding in your business name and tagline), redesign an icon or illustration, craft a custom brand texture or pattern, and more. Only two of each kit are sold to maintain authenticity for each business. Created for those on a smaller budget and timeline, our premade brand kits help you accomplish your visual identity goals with a professional eye and dash of flair. Want to browse the available Semi-Custom Brands? Head to our shop here.
