now booking summer & winter 2024!

What is Google Analytics 4 (GA4)?


Google Analytics GA4 migration

You probably heard of Google Analytics but you may be curious about what Google Analytics 4 is. In today’s fast-paced digital world, you need to be able to track and measure the effectiveness of your marketing efforts. So, today we’re talking about the new Google Analytics experience, GA4, and how to migrate your account.

What the heck is the fuss with Google Analytics 4?

If you’ve got a website or an online biz, you likely heard of Google Analytics. It’s a handy tool that tracks and reports website traffic, which many find helpful in understanding how their marketing efforts impact their business growth. Google launched a newer version of Analytics called Google Analytics 4 a few years ago. The big deal right now is that Universal Analytics (UA) is sunsetting on July 1st, 2023. So this means data will stop collecting in the legacy UA setup, and everyone will need to switch to GA4. Therefore, the migration to GA4 is not really a “should I do this” but more of a “must have” if you want to continue collecting data from Google Analytics.

We’re pretty excited about GA4 because it’s supposed to be more advanced and user-friendly for businesses of all sizes. And, if you’re like us and have a love/hate relationship with spreadsheets and data graphs, anything that sounds more user-friendly is a win. So, let’s dive into what this tool is and how to get it set up for yourself.

Why Should You Care About Measuring Website Traffic?

Measuring your website traffic is super important in figuring out how your site is performing, what your visitors are looking for, and how you can make their experience even better. With GA4, you can understand your visitors’ behavior, like how much time they spend on your site, how many times they click, and what pages they visit. This kind of info can be a game-changer! It helps you improve your engagement, conversion rates, and visitor experience – leading to more sales and cashola (yes, please!).

How Can Small Businesses Benefit from Setting Up GA4?

If you have a website, you can benefit big-time from setting up your GA4 account. The new Analytics version has a more streamlined and intuitive interface, making navigating and understanding your website data easier. With GA4, you can get insights into your target audience, their interests, and their behavior. This can help you make better decisions about your marketing and advertising strategies – no more guessing games!

How Do You Migrate from Universal Analytics to Google Analytics 4?

Glad you asked! Migrating your account to GA4 isn’t too complicated. First, create a new GA4 property. Next, set up your new GA4 tracking code on your website to start collecting data. As a final step, migrate your existing UA property settings over to your new GA4 property. Remember that GA4 is still new, and some features might not be available yet. But don’t worry, Google is always updating and improving the platform, so you can expect to see more features added in the future!

And if you just read all that and feel like this ^, we have good news! For a limited time this summer, we are offering to take the headache of setting up your new account for you! No more googling ‘What is Google Analytics GA4’ or ‘How to set up GA4’. Our friend Casey (our go-to for all things website tracking and analytics) has you covered.

As a solopreneur in the digital media space, Casey specializes in GA4 installations + event setups, Google Tag Manager tracking implementations across paid and social, and Data Studio reporting buildouts. Essentially, Casey is a master website traffic measurement setter-upper. Beyond her data skills, she’s one of the nicest gals to work with. Plus, for those of us that have a love/hate relationship with spreadsheets, data points and analytics, Casey explains everything in a way that makes it all seem much more digestible. What’s not to love?!

Want in? Find the perfect package for your business needs here. These packages will only last a little while, so now’s the time to jump on the GA4 setup train!


saltd studio

about us

Hey! I'm Emma, owner and designer here at Saltd Studio. We help ambitious solopreneur and small business owners ditch overwhelm and uncertainty and step into a transformed brand experience that empowers them with clarity and confidence. Let's season your brand!

business essentials: grab the latest freebies & resources

level-up your brand

get the essentials

build a kick-ass content strategy

define your target audience & signature offerings

confidently plan your brand shoot