take the headache out of setting up your new google analytics account

ga4 migration

In today's fast-paced digital world, having a website isn’t just enough. You need to be able to track and measure the effectiveness of your website and marketing efforts, and that's where website analytics tracking comes in! By keeping tabs on your website's performance and user behavior, you can make informed decisions to enhance your online presence. Plus, with Google Analytics (GA) being the most widely used analytics tool, you don't want to be left behind when GA switches to a new GA4 set up in the beginning of July. And trust us, you'll want your website analytics tracking set up correctly. But don't worry, we've got you covered. 





Every business with a website should have its Google Analytics setup correctly. Having a cool website isn’t just enough, it’s super important to know which pages people visit, which social media platforms send traffic to your site, and how any ad campaigns are supporting conversions and growth in your biz. At this point, migrating to GA4 isn't really optional - if you use or plant to use Google Analytics, you must be set up with GA4. Want in? Here are the deets:

okay, but, Who is this for?

so why is google analytics important?

ga4 starter

For those who need GA4 set up and tracking code added to their site but aren't concerned with conversion tracking configuration. If you are just focused on basic user data, such as user page views and sessions, this is fitting for you.

  • Base code setup (on your website)
  • Basic GA4 property settings configured (within Google Analytics)

Timeline averages 2-5 biz days
i need this package!

full ga4 setup

For those who need GA4 set up, tracking code added to their site, AND want to know what conversions are happening on their site and which marketing efforts support biz growth the most. If you run ads (or plan to), have website/newsletter forms, or have a shop, this is definitely the package for you!

  • Base code setup (on your website)
  • Basic GA4 property settings configured (within Google Analytics)
  • Conversion tracking setup (i.e. form fills, purchases, click to call, etc.)
  • UTM link audit and tutorial video

Timeline averages 5-10 biz days
this one's for me!

health check

For those who already set up their GA4 or migrated from Google Analytics to GA4 but just want a second set of eyes on their account to make sure it’s all done right.

  • An audit of your GA4 migration setup (i.e. validate code deployment, GA4 property settings, conversion tracking, etc.)
  • Notes with recommendations from Casey on ways to optimize your tracking and Google Analytics account to streamline your traffic analytics
  • A 10% off code to use if you choose to purchase a GA4 Starter or Full GA4 Setup package after Health Checkup

Timeline averages 1-2 weeks
yes, please!

meet your site traffic bestie, casey

Casey is our go-to for all things website tracking and analytics. As a solopreneur in the digital media space, she specializes in GA4 installations + event setups, Google Tag Manager tracking implementations across paid and social, and Data Studio reporting buildouts. Essentially, Casey is a master website traffic measurement setter-upper. I (Emma) have worked with and known Casey since 2021 and can confidently say that beyond her data skills, she's one of the nicest gals to work with. Plus, for those of us that have a love/hate relationship with spreadsheets, data points and analytics, Casey explains everything in a way that makes it all seem much more digestible. What's not to love?!

Purchase the GA4 packages that's best for your biz.

how it works

step 1

Casey will reach out to connect and gain access to your Google Analytics account and GTM (if applicable).

step 2

Your GA4 setup/migration will begin and Casey will reach out with any notes or  questions.

step 3

You celebrate and relax knowing your website traffic is being measured correctly for your business!

step 4

choose my package

*All GA4 package clients must agree to our Saltd Shop terms prior to purchase. All GA4 purchases are final and non-refundable.

some ga4 setup faq

What is a UTM link?

does ga4 work on any website?

DO YOU OFFER PAYMENT PLANS?

google analytics vs. gtm...

what if you didn't design my site?

Code sounds scary - will I need to do anything once Casey is done with my website?

What if I have additional tracking needs outside of what's covered in these packages?

These are URL parameters (specific notes) appended to the end of your landing pages, intended to bucket users into different groups/traffic sources. They help you track the effectiveness of your marketing campaigns by allowing you to track where your website traffic is coming from and which marketing campaigns drive the most traffic. For example, many businesses use a unique set of UTMs for different paid advertising channels (i.e. Google Ads, Facebook/Instagram paid social, etc). By using UTMs, you can optimize your campaigns for maximum effectiveness.

utm links

WHAT IS A UTM LINK?

DOES GA4 WORK ON ANY WEBSITE?

DO YOU OFFER PAYMENT PLANS?

GOOGLE ANALYTICS VS. GTM...

WHAT IF YOU DIDN'T DESIGN MY SITE?

Code sounds scary - will I need to do anything once Casey is done with my website?

What if I have additional tracking needs outside of what's covered in these packages?

If you have a website, you should have these traffic analysis tools set up. Casey can work with your website regardless of the hosting platform (Squarespace, Showit, Wordpress, etc.)

ga4 on your site

WHAT IS A UTM LINK?

DOES GA4 WORK ON ANY WEBSITE?

DO YOU OFFER PAYMENT PLANS?

GOOGLE ANALYTICS VS. GTM...

WHAT IF YOU DIDN'T DESIGN MY SITE?

Code sounds scary - will I need to do anything once Casey is done with my website?

What if I have additional tracking needs outside of what's covered in these packages?

Yes! All of our Saltd Shop and Saltd Studio offerings have payment plan options, and these are no exception. You can pick the plan that's right for your budget at checkout.

payment plans

DOES GA4 WORK ON ANY WEBSITE?

DO YOU OFFER PAYMENT PLANS?

WHAT IS A UTM LINK?

GOOGLE ANALYTICS VS. GTM...

WHAT IF YOU DIDN'T DESIGN MY SITE?

Code sounds scary - will I need to do anything once Casey is done with my website?

What if I have additional tracking needs outside of what's covered in these packages?

google analytics vs. google tag manager

GOOGLE ANALYTICS VS. GTM...

Google Analytics is a data analytics platform. It provides detailed reports and insights about how users interact with your website. Google Tag Manager (GTM) is a pixel/tag management system. No data is displayed here, GTM is purely a configuration based platform. If you have many marketing campaigns, GTM makes managing all your pixels and tracking codes (Google Analytics, Google Ads, etc.) easier by doing it all in one place.

WHAT IF YOU DIDN'T DESIGN MY SITE?

Code sounds scary - will I need to do anything once Casey is done with my website?

What if I have additional tracking needs outside of what's covered in these packages?

What is a UTM link?

does ga4 work on any website?

DO YOU OFFER PAYMENT PLANS?

We believe that great business owners don't gatekeep from other entrepreneurs. If Saltd Studio didn't design or build your website, you're welcome to take advantage of these GA4 setup packages still!

Casey will be able to migrate and work on your analytics and conversion configurations regardless of your website designer/developer.

your site design

GOOGLE ANALYTICS VS. GTM...

WHAT IF YOU DIDN'T DESIGN MY SITE?

What is a UTM link?

does ga4 work on any website?

DO YOU OFFER PAYMENT PLANS?

Code sounds scary - will I need to do anything once Casey is done with my website?

What if I have additional tracking needs outside of what's covered in these packages?

We hear you. The good news is that you won't need to edit the code or change anything once it's all set up. If you move to a new website platform, add a bunch of new website pages, or change your domain name in the future, you'll want to check back in with Casey to make sure you're still covered. 

code maintenance

WHAT IF YOU DIDN'T DESIGN MY SITE?

CODE SOUNDS SCARY - WILL I NEED TO DO ANYTHING ONCE CASEY IS DONE WITH MY WEBSITE?

GOOGLE ANALYTICS VS. GTM...

What is a UTM link?

does ga4 work on any website?

DO YOU OFFER PAYMENT PLANS?

What if I have additional tracking needs outside of what's covered in these packages?

We want you to feel confident knowing your tracking needs are taken care of. Casey offers an hourly rate for additional work, which you can discuss and coordinate with her on.

She's also available to a Google Analytics training session upon request (billed at her hourly rate).

extra services

WHAT IF I HAVE ADDITIONAL TRACKING NEEDS OUTSIDE OF WHAT'S COVERED IN THESE PACKAGES?

WHAT IF YOU DIDN'T DESIGN MY SITE?

GOOGLE ANALYTICS VS. GTM...

What is a UTM link?

does ga4 work on any website?

DO YOU OFFER PAYMENT PLANS?

Code sounds scary - will I need to do anything once Casey is done with my website?

ga4 setup faq

WHAT IS A UTM LINK?

These are URL parameters (specific notes) appended to the end of your landing pages, intended to bucket users into different groups/traffic sources. They help you track the effectiveness of your marketing campaigns by allowing you to track where your website traffic is coming from and which marketing campaigns drive the most traffic. For example, many businesses use a unique set of UTMs for different paid advertising channels (i.e. Google Ads, Facebook/Instagram paid social, etc). By using UTMs, you can optimize your campaigns for maximum effectiveness.

DOES GA4 WORK ON ANY WEBSITE?

If you have a website, you should have these traffic analysis tools set up. Casey can work with your website regardless of the hosting platform (Squarespace, Showit, Wordpress, etc.)

DO YOU OFFER PAYMENT PLANS?

Yes! All of our Saltd Shop and Saltd Studio offerings have payment plan options, and these are no exception. You can pick the plan that's right for your budget at checkout.

GOOGLE ANALYTICS VS. GTM...

Google Analytics is a data analytics platform. It provides detailed reports and insights about how users interact with your website. Google Tag Manager (GTM) is a pixel/tag management system. No data is displayed here, GTM is purely a configuration based platform. If you have many marketing campaigns, GTM makes managing all your pixels and tracking codes (Google Analytics, Google Ads, etc.) easier by doing it all in one place.

WHAT IF YOU DIDN'T DESIGN MY SITE?

We believe that great business owners don't gatekeep from other entrepreneurs. If Saltd Studio didn't design or build your website, you're welcome to take advantage of these GA4 setup packages still!

Casey will be able to migrate and work on your analytics and conversion configurations regardless of your website designer/developer.

CODE SOUNDS SCARY - WILL I NEED TO DO ANYTHING ONCE CASEY IS DONE WITH MY WEBSITE?

We hear you. The good news is that you won't need to edit the code or change anything once it's all set up. If you move to a new website platform, add a bunch of new website pages, or change your domain name in the future, you'll want to check back in with Casey to make sure you're still covered. 

WHAT IF I HAVE ADDITIONAL TRACKING NEEDS OUTSIDE OF WHAT'S COVERED IN THESE PACKAGES?

We want you to feel confident knowing your tracking needs are taken care of. Casey offers an hourly rate for additional work, which you can discuss and coordinate with her on.

She's also available to a Google Analytics training session upon request (billed at her hourly rate).

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the links

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