Many people live with breathing and oral function issues without realizing how much these affect their daily lives. Brandy, owner of Albuquerque Myofunctional Therapy, understands this on a personal level. What started as a concern for her own son soon became something she recognized in many of her patients at Maven Dentistry. That experience led her to myofunctional therapy, a field she has spent the last few years exploring and embracing. Today, she helps people improve their health by addressing issues like sleep problems, open bites, and swallowing difficulties through better breathing techniques. We’re grateful to have supported her through custom branding and a website for her business that reflects her purpose and connects her with more people who can benefit from this type of care.
Turning Her Mission into a Brand
Brandy’s mission has always been about helping people feel better. We wanted her brand to communicate that same sense of warmth and care. The visuals were designed to create a space where clients feel safe, supported, and understood from the very first look. As part of this custom branding and website for her business, every detail reflects her genuine, people-first approach.
- Logo Suite – We saw an opportunity to move away from the usual face or mouth graphics often overused in the industry. Instead, we incorporated mountains to connect the brand to New Mexico, with the mountain shapes subtly forming face profiles. The sun and floral elements bring a welcoming and uplifting feel, while an elegant font gives the brand a professional and approachable tone. Multiple variations of her logo were also created to offer versatility across different materials, marketing needs, and platforms.
- Color Palette – We developed a warm and inviting color palette featuring golden tones, rich burgundy, and turquoise accents. These colors reflect trust, care, and approachability while helping the brand stand out in a healthcare setting.
- Continuing the Visuals – We further developed the brand with custom banners and floral flourishes. These add personality and depth to the identity while maintaining a polished and professional look.
With these elements combined, Brandy’s visual identity adapts seamlessly across touchpoints for a strong, consistent presence.
Translating Her Brand into the Online Space
Brandy’s online presence plays a key role in connecting with her clients and sharing her mission. We created a semi-custom Squarespace website that reflects the warmth and care of her brand. A scheduling tool was added to make booking simple and convenient for the Albuquerque Myofunctional team and their clients. This thoughtful custom branding and website for business approach makes her digital presence feel just as personal and welcoming as her in-person care. We are excited to share that her new website is officially live. See it here.
Final Thoughts
Brandy’s story reminds us that a clear vision is just the beginning. With a strong brand and digital presence now in place, she’s ready to grow and connect with the people who need her most. This project is a meaningful example of how custom branding and a website for a business can bring a mission to life. If you’re starting your own business and want to build a brand that feels true to you, let’s make it happen together.
