Imagine a brand that not only reflects your personality but carries your mission through every color, texture, and detail, and that is the kind of work we love bringing to life for our clients. We’re excited to share our rebranding project for The Village Refillery, a locally owned refill shop in the heart of Corrales, NM, that makes sustainable living feel beautiful, accessible, and joyfully luxurious. When we met Lauren, her brand held the sweetest DIY spirit, filled with intention and heart. Together, we shaped that beginning into a visual identity that feels warm, lasting, and truly aligned with who she is and the experience she wants to create for her community. It is a transformation we are incredibly proud of. See how it all came together!
A Thoughtful Rebranding Transformation
Lauren is not only a refill shop owner but also a dedicated maker who handcrafts many of her skincare products. As we began shaping her custom rebrand, we drew inspiration from an earthy color palette and minimal, refined elements to reflect her calm yet vibrant approach to low-waste living. Every detail was designed to feel clean, intentional, and memorable across all touchpoints, creating a brand that gently communicates authenticity and care.
The Result: A Brand Ready for Its Next Chapter
This collaboration marks a new era for Lauren’s business. With her updated branding, she was able to trademark her name with confidence. She also carried this cohesive identity across her packaging and labels to reinforce brand recognition. This project shows that a custom rebrand does more than elevate aesthetics. It builds trust, supports your direction, and sets your business up for confident growth. If you’re ready for branding that reflects your personality and future vision, we would love to collaborate. Visit us at saltdstudio.com to begin your own transformation.
