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Retro and Nostalgic Semi-Custom Brand for a Website Developer

Semi-Custom Brand

Playful and nostalgic semi-custom brand design for website developer

Pamela struggled to piece together and design her own visual identity as she learns about and launches a website development business. See the before and after as we transform one of our premade brand kits into a retro and nostalgic semi-custom brand transformation!

Pamela of So Yesterday Studios contacted us this spring for branding as she begins to learn and launch a website development business. With hints of edgy, throwback, and editorial branding in mind, Pamela snagged the last of our Mousse Premade Brand kits. With lots of 80s-inspired Pinterest pins and a fun playlist on full-blast, we got to work transforming the brand suite’s vibe into a laid-back, retro and nostalgic Semi-Custom Brand. Check out the before and after!

The Before: Our Mousse Semi-Custom Brand

With the last available (we only sell two of each) Mousse premade brand kit in hand, Pamela sent over a Pinterest board chock-full of brand inspo. Here’s what the semi-custom brand looked like originally:

The After: The Retro and Nostalgic Semi-Custom Branding Transformation

What Pamela Shared after Receiving Her New Branding

How did you feel about your website before working with Saltd Studio?

“Well, considering I didn’t have any branding prior to working with Saltd Studio, I would say I felt overwhelmed. As a new business owner, you want to have a brand that conveys how you want your potential clients to feel and be attracted to. I could not on my own come up with how to convery the brand/message I wanted. I chose Saltd Studio because after having looked at a few designers who offer Semi-Custom Brands, I saw the “MOUSSE” brand and immediately knew that it was the one. When I reached out, and Emma was kind while offering some amazing advice.”

What are your favorite parts of your new branding?

“All of it! I was not sure what to expect as I wasn’t sure of the colors I wanted, the icon, or how the font was going to work with my business name. Emma made everything work and come together so beautifully! The thing I was most unsure about became my favorite part: THE KEY ICONS! They are the cutest, and I’m so excited to throw them on EVERYTHING. The brand was everything I wanted: fun, retro, edgy without being too loud, the colors scream comfort to me.”

Any more thoughts?

“Trying to create a Brand for YOURSELF is so hard and can become overcomplicated and overthought, that is why I am so excited to be able to start my business with something unique. This is everything I wanted and more. The entire process was so easy and Emma really does take the time to get to know you and your brand vision. I am so happy I found Saltd Studio, and there is no way I could’ve navigated this on my own.”


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about us

Hey! I'm Emma, owner and designer here at Saltd Studio. We help ambitious solopreneur and small business owners ditch overwhelm and uncertainty and step into a transformed brand experience that empowers them with clarity and confidence. Let's season your brand!

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