Retro and Nostalgic Semi-Custom Brand for a Website Developer

Semi-Custom Brand

Playful and nostalgic semi-custom brand design for website developer

Pamela of So Yesterday Studios contacted us this spring for branding as she begins to learn and launch a website development business. With hints of edgy, throwback, and editorial branding in mind, Pamela snagged the last of our Mousse Premade Brand kits. With lots of 80s-inspired Pinterest pins and a fun playlist on full-blast, we got to work transforming the brand suite’s vibe into a laid-back, retro and nostalgic Semi-Custom Brand. Check out the before and after!

The Before: Our Mousse Semi-Custom Brand

With the last available (we only sell two of each) Mousse premade brand kit in hand, Pamela sent over a Pinterest board chock-full of brand inspo. Here’s what the semi-custom brand looked like originally:

The After: The Retro and Nostalgic Semi-Custom Branding Transformation

What Pamela Shared after Receiving Her New Branding

How did you feel about your website before working with Saltd Studio?

“Well, considering I didn’t have any branding prior to working with Saltd Studio, I would say I felt overwhelmed. As a new business owner, you want to have a brand that conveys how you want your potential clients to feel and be attracted to. I could not on my own come up with how to convery the brand/message I wanted. I chose Saltd Studio because after having looked at a few designers who offer Semi-Custom Brands, I saw the “MOUSSE” brand and immediately knew that it was the one. When I reached out, and Emma was kind while offering some amazing advice.”

What are your favorite parts of your new branding?

“All of it! I was not sure what to expect as I wasn’t sure of the colors I wanted, the icon, or how the font was going to work with my business name. Emma made everything work and come together so beautifully! The thing I was most unsure about became my favorite part: THE KEY ICONS! They are the cutest, and I’m so excited to throw them on EVERYTHING. The brand was everything I wanted: fun, retro, edgy without being too loud, the colors scream comfort to me.”

Any more thoughts?

“Trying to create a Brand for YOURSELF is so hard and can become overcomplicated and overthought, that is why I am so excited to be able to start my business with something unique. This is everything I wanted and more. The entire process was so easy and Emma really does take the time to get to know you and your brand vision. I am so happy I found Saltd Studio, and there is no way I could’ve navigated this on my own.”

Not your average design sidekicks

Emma is the founder, lead strategist and creative director/designer at Saltd Studio. She's a former professional ballerina, a goal-getter (maybe it's all those vanilla lattes?), and creative at heart. Her vision? Empower businesses to unlock their potential and grow with purpose. Before starting Saltd Studio Emma worked in marketing and design with retail brands, lifestyle and wellness businesses, tech companies and nonprofits.

In early 2025, Emma's husband, Cameron, joined in on the business fun. Cameron has worked in marketing for over 12 years and holds a BBA from the University of New Mexico. Cameron's expertise spans organizational leadership, website design, sales, SEO, funnel building, and marketing strategy. 

get to know us

Brand Identity

Take-notice custom brand identities that set you apart and build rapport with your ideal client.

Website Design

Custom websites that evoke curiosity and are impossible to ignore. Let's build your online home.

Tap-in the brains behind brand experiences that stick.


our services