Casa de Santiago is a custom embroidery and candle company with a vibe of “where yeehaw meets casual meets luxurious.” The owner, Janet, creates gorgeous bandanas, jute totes, stamped crewnecks, candles, and baseball caps. Her goal is to create a brand that weaves vintage Texan/western wear and Mexican art together. With her candle line launching soon, Janet decided she needed some updated branding.
With one of our playful Semi-Custom Brands in-hand (the Saguro brand), Janet envisioned funky, southwestern, easy-going, and elevated branding for her company. One of her requests was to have a cowgirl and dog icon incorporated into her branding as her dog, Santiago, inspired the business. Check out the custom icons below and follow Casa de Santiago on Instagram here.
what we started with:
how the playful semi-custom brand turned out:
what janet had to say about the semi-custom brand transformation:
“Wow! Where do I start!? Not only were you very detailed on the branding guidelines, you have been so prompt and helpful with the process. I have enjoyed reading your in depth emails about your thoughts and your feelings about my vision which made me feel so heard and your passion for your work radiates throughout the entire process. The color combinations are so beautiful and you even named them and made it fit my brand and products! The logos, patterns and textures are so beautiful, classy and fun which truly reflect the overall vibe and feel I’m going for.
As a person that is new to marketing, branding and owning a business; I feel stress lifted off my shoulders because you made the process very seamless and fun. Having everything laid out from logos, to color, textures and so on makes me feel super prepared! I love the breakdown of notes and tips for the entire brand as well. I truly see value in what you do and you are extremely talented. I seriously cannot thank you enough and am stoked to see how my brand will flourish with your help. Thank you for bringing life to my vision and brand :)”
Want to take a peek at the available Semi-Custom Brands (P.S. only two of each premade brand kit are sold to maintain authenticity!)? Check out our shop here.
