As the new year begins, it’s a great time to give your website a facelift. A fresh and updated website not only enhances the user experience but also helps you stay current in the digital landscape. Plus, it helps to build motivation and reinvigorate your own passion for your business after the holiday slump — what’s not to love about that? Let’s chat about ways to refresh your website for the new year, and as a bonus, we’ve even added a free PDF checklist for you to download at the end!
Edit Your Website Footer Copyright Year
One of the simplest but often overlooked tasks is updating the copyright year in your website footer. This small detail shows that your website is up-to-date and actively maintained. If you aren’t quite sure what to put in this section, it’s best practice to write your legal business name, the year you started your biz, and the year it is now.
Test Your Contact Form
Often overlooked but oh so important! Make sure to thoroughly test your website’s contact form to ensure it is functioning properly. There’s no sense in missing out on your dream client inquiries, right?! Test all of your form fields and the submission process to double-check that inquiries from potential customers reach you without issues.
Refresh Your Website Pictures
Visual content plays a significant role in telling your brand’s story and in captivating your audience. Take the time to skim your site pages and change out some of the images on your website. This could include refreshing product images, team photos, your portfolio, and any other visuals that are outdated or no longer relevant. You might even consider scheduling a new brand shoot!
Audit Your Frequently Asked Questions (FAQs)
Ahh, the good ‘ole FAQ section. This is one of the most undervalued areas of any website. But, guess who doesn’t view it that way? Your clients. The FAQ section serves as your trust-building and after-hours-sales-team secret agent. So, it’s important to review your website’s Frequently Asked Questions (FAQs) section. Be sure to update or remove outdated information and ensure that the answers are accurate and helpful. Got some recent customer feedback? This is a great time to add new FAQs based on client thoughts or recent industry trends.
Want More Tips To Refresh Your Website For The New Year?
If you found this helpful and just can’t get enough, I have good news! Our free “New Year Website Health Checklist” has an additional six tips for refreshing your website for the new year.
And, whether you’re a freebie fanatic or not, by following these steps, you can give your site a new edge every year. You’ll sell easily knowing you’re ahead of the competition and current in your client’s mind.
Happy refreshing!
