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Embracing Change: How to Know When It’s Time to Rebrand Your Business


Emma Saltd Studio Brand Design on an iPad

Nailing your brand identity is more crucial than ever. It’s about the entire journey you take your customers on that ends up resonating and converting. And even the best brands need a makeover. So, when is it time to rebrand your business? Here are five telltale signs.

With so many branding solutions out there these days (hello, quick fixes like Fiverr and AI), nailing your brand identity is more crucial than ever. It’s not just about a logo or a tagline; it’s the entire journey you take your customers on that ends up resonating and converting. But hey, let’s face it—sometimes, even the best brands need a makeover. So, when is it time to rebrand your business? Here are five telltale signs you might need to hit refresh (or, as we like to say, “add some flavor and flair”) to your brand’s look and feel.

1. Quick-Fix or DIY-Ed Your Original Branding?

Your brand is your baby, and DIY-ing its first steps can be endearing. But as your business grows, so should your brand’s sophistication. If your logos and marketing materials were created based on past trends, a fun-at-the-time Canva graphic, or AI, it could hurt your credibility. Harsh, we know. But it’s true. Think for a moment: how many home-related businesses have a logo with a house and the business name? Following those trends or quick-fix ideas isn’t helping you stand out and snag your customers’ attention. Time to bring in the pros for that polished, strategic touch. And if you need a good in-between solution (one that’s both quality and professional while being mindful of timeline and budget), check out our Semi-Custom Brands.

2. Frustrated With Missing Your Dream Customers?

Plainly put, your brand should magnetize the right crowd. Close your eyes and dream for a moment. Imagine your absolute dream customers who don’t blink twice at your price points, question your skill set, rave about the quality of your services, shout your praises to all of their friends, and maybe even return often. If you aren’t attracting them, it’s likely because the branding for your business isn’t designed with them in mind. We always say that a well-done brand is more than just nice to look at. So, it might be time for a fresh (and strategically crafted) look!

Here’s what our client, Marla of The Honest Image, said after going through a recent rebrand and website:

3. Feeling Out of Sync? Consistency Matters.

Imagine clicking through a brand’s website, hopping onto their socials, and feeling like you’ve stumbled into different universes. Cue the confusion and loss of interest. Consistency isn’t just key; it’s a revenue booster! A unified brand identity and voice across all platforms keeps your audience engaged. Additionally, it builds brand recognition and trust, ultimately helping your business become memorable and at the forefront of your customer’s minds.

How do you know if your branding is inconsistent? These two questions are a good starting point:

  • Do you, as the business owner, feel confident in knowing your business logos, colors, and fonts through and through? Or is it easier to use whatever colors and fonts seem fun at the moment? If you’re unsure, chances are your audience is too.
  • Do you have and regularly reference a Brand Guideline document full of instructions and helpful tips for how to implement your brand logos, color palette, fonts, photography, messaging, etc? If you don’t, it’s time to get your hands on one (through working with a designer on your branding).

4. Evolving Business? Time to Evolve Your Brand.

Business growth is both thrilling and sometimes daunting. And it sometimes means your brand identity might need a growth spurt, too. Whether you’re embarking on new services or new markets, your brand should reflect your current and future greatness. It’s not just about keeping up; it’s about leading the charge with branding that’s unforgettable. The goal is to convert your spectators into loyal fans, especially as you evolve. So, if you’re in the midst of expansion, it’s likely time to rebrand your business’s visual identity.

5. Tired of Re-Explaining What You Do?

Your logo should be a beacon, not a puzzle. These days, we all have such short attention spans, and if people can’t quite figure out what you do (or at least identify your industry) from your branding alone, it’s a red flag. They simply aren’t going to take the time to piece it all together. The goal is a brand experience that is so memorable that your audience double-takes because you offer the exact solutions they’re searching for, not because they have no clue what the brand is about. Time to simplify, clarify, and boldly declare your business’s purpose.

Rebranding isn’t just a makeover; it’s a strategic move towards business brilliance. It’s about aligning your visual identity with your values, aspirations, and customer expectations. So, if you’re nodding to any of these signs, it might be time to connect with a designer to take the first steps to rebrand your business. Remember, a cohesive, compelling brand isn’t just nice to have—it’s non-negotiable for standing out in today’s crowded marketplace. Here’s to your business’s bold new chapter!


saltd studio

about us

Hey! I'm Emma, owner and designer here at Saltd Studio. We help ambitious solopreneur and small business owners ditch overwhelm and uncertainty and step into a transformed brand experience that empowers them with clarity and confidence. Let's season your brand!

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