Grounded Creativity: A Fresh Custom Branding and Website for An Artist

Every artist has a story, and Jennifer’s is about using creativity as a simple reconnection with oneself. With Jennifer Narr Art, she helps people find healing, self-discovery and growth through mindful art practices. We partnered with her on a custom branding and website for an artist that reflects the whimsical yet tasteful essence of her work. With that included are the branding for her two distinct ventures: Create With Jen, a playful paint and sip style experience, and Artfully Aware With Jen, a meditative practice rooted in reflection and personal growth. Overall, both the branding and website allow her to have a confident platform to share her passion with the world. See her live website here.

A Brand Identity That Reflects Her Personality

Jennifer’s Art has one simple mission: to make space to breathe, to create, and to come home to yourself. Many people long for this kind of support. With the new branding and website, we helped her connect with her audience through visuals that reflect the heart of her brand and invite clients to feel seen and inspired. From gentle color palettes to thoughtful illustrations, her custom branding and website for an artist tells a story of creativity, belonging, and a journey that is alive, textured, and ever-blooming.

• Balanced Color Palette – Deep blue, teal, blush, terracotta, and warm golden tones create a palette that balances grounded wisdom with playful energy, evoking both depth and lightness.
• Zentangle-Inspired Textures – Inspired by Jennifer’s zentangle style, abstract circle patterns weave into florals to suggest growth, connection, and the layered nature of creativity.
• Flourishing Visuals – Flowing florals layered in vibrant shapes and hues create an organic, uplifting rhythm. Paired with an expressive logo font, the imagery celebrates life, imagination, and the unfolding journey of art. Also, the “full bloom” banner acts as a visual anchor, symbolizing flourishing and expansion.

Let’s hear it from Jen

How did you feel about your branding and website before working with Saltd Studio?   

Before working with Saltd Studio, I felt frustrated and discouraged about my branding and website. I had actually hired another company before them, and it turned into a horrible experience. My brand didn’t reflect who I am or the heart of my work—it felt scattered, disconnected, and uninspired. Now, after working with Saltd Studio, everything has completely shifted. My new branding and website finally feel aligned, authentic, and elevated. For the first time, I feel proud and confident sharing my website with the world, knowing it’s a true reflection of me and the work I love to do. It’s not just a website now—it’s a beautiful home for my art and my message.

What are your favorite parts of your new branding and website? 

The homepage is a huge favorite, especially how it immediately captures the essence of my art and offerings. It feels warm, inviting, and professional — like a true reflection of the creative journey I want to take people on. I’m also thrilled with how user-friendly the site is now. Everything is organized and easy to navigate, which makes it simple for people to find what they’re looking for, whether that’s booking a class, exploring my art, or learning more about my programs.

What would you say to someone considering working with Saltd Studio? 

I would say: do it — without hesitation! Working with Saltd Studio was one of the best decisions I’ve ever made for my business and my peace of mind. If you want a team that truly listens, cares about your vision, and goes above and beyond to bring it to life, Emma and Cameron are it.

How do you foresee the launch of these new designs impacting your business and your goals?  

I see the launch of these new designs as a major turning point for my business. Now, with the beautiful and cohesive designs that Saltd Studio created, I finally feel like my online presence matches the quality and depth of what I offer. That alignment is so powerful because it builds trust right away — people visiting my site will not only see what I do, but they’ll feel connected to it. I believe this will have a huge impact on my business goals, especially when it comes to growth and reaching new people.

Projects like this, a custom branding and website for an artist, are what inspire us in the work we do. We are passionate about supporting businesses to feel truly seen and to create a presence that aligns with both their personality and their mission. Every brand has a unique story to tell, and our goal is to help bring that story forward in a way that feels authentic and impactful. If you are thinking about revamping your own, we would love to collaborate with you to create something that reflects your vision.