The Painted Lady Aesthetics is a one stop shop for all of your aesthetic needs. As a licensed and multi-certified esthetician, cosmetic tattoo artist, and teeth whitening technician, owner Isabel aims to provide a memorable and personal beauty experience. Isabel came to us waning to refresh and refine her business identity. She wanted to stand out with playful, joyful, “self-care vibes” and feminine esthetician branding that resonated with anyone looking to invest in themselves.
The Design Process:
We first began with our design and strategy questionnaire to capture the “why”, business goals, and inspiration from Isabel. We knew the brand needed a mascot…after all, it is “the painted lady!” So, we went with a self-care loving gal wrapped in a luxurous robe sporting heart-shaped glasses and a warm cup of tea. What fun! From there we drafted some additional logo concepts, curated a color palette, and presented it all to Isabel. Want to see the some of the design process? Check out our video on Instagram to go behind-the-scenes.
Adding Flair to the Feminine Esthetician Branding
Of course we had to take things up a notch to really give The Painted Lade Aesthetics an edge. We firgured, what feels more girly than lipstick on a mirror? So, in addition to brand patterns, we gave Isabel a colorful and feminine brand texture that looks like lipstick streaks on a mirror. We’re low-key obsessed:
The Branding Reveal:
With designs approved and some additional collateral created (we’re talkin’ gift cards, email signature, business card, client gifts, and more), Isabel was fully-equiped to re-launch her business with confidence. Here’s what Isabel had to say about The Painted Lady Aesthetics new look:
“Before working with Emma, I liked my logo but wanted something I really loved. I wanted a more custom feel which was absolutely accomplished! My experience with Saltd Studio was flawless! Emma is knowledgeable, professional, and immensely talented. Every step of the way Emma helped me beautifully execute my vision. My new logos are beautiful. I highly recommend Saltd Studo!!” -Isabel Almer, The Painted Lady Aesthetics
