a semi-custom brand transformation for a colorado wedding florist
bloom & silk rentals
Annie is a talented wedding and event floral designer and creative director in Colorado. She originally bought one of our Semi-Custom Brands, and we transformed it from a blue and green timeless brand suite to a lovely chic and organic identity.
Annie wanted Bloom & Silk Rentals' branding to feel elegant, chic, whimsical, and high-end. So we got to work designing a floral bouquet (we call it a "bow-quet"), a crafted brand texture, and a sweet floral ampersand submark. It all came together with a handwritten tagline and arched logos that play off her silk wedding arches.
industry:
floral design
brand identity
scope:
chic | luxury | elegant | whimsical | organic
CHIC | LUXURY | ELEGANT | WHIMSICAL | ORGANIC
[Emma] is a creative genius and the story your brand tells will excel when you leave it in her hands! I cannot wait to officially launch my company in the coming weeks - I know the branding will literally be the cherry on top of all the beautiful items I hope to offer!
annie, owner of bloom and silk rentals
"As a designer myself (albeit in the floral world, not graphic designer world), I have extremely strong opinions on aesthetics... Not only did Emma knock it out of the park with Bloom and Silk's branding, but she took it to the next level! She conveyed everything I was looking for the first time she took up her pen. All I did was put together a modest Pinterest board and she knew instinctively, without even exchanging one spoken word with me, the overall brand vision I was hoping for. The only edit to the original designs was literally to change the shade of orange slightly! She is a creative genius and I so appreciate her help in making my vision come alive! I cannot thank her enough! She is exceptionally talented and I feel so lucky to launch my brand with her beautiful work!"
[Emma] is a creative genius and the story your brand tells will excel when you leave it in her hands! I cannot wait to officially launch my company in the coming weeks - I know the branding will literally be the cherry on top of all the beautiful items I hope to offer!"
