When it comes to website designs for personal trainer brands, the goal is simple: create a powerful online presence that motivates, converts, and reflects the trainer’s energy. That’s exactly what we set out to do for Britni of BritFit AZ — a Phoenix-based personal trainer and life coach who brings passion, positivity, and serious results to her clients.
The Project: Custom Website Design
Britni offers personal training, nutrition coaching, kids’ fitness programs, and life coaching services. She’s the kind of coach who makes you smile on a call and instantly inspires you to finish your water bottle and crush your workout. Her testimonials speak volumes — she’s deeply loved by her clients, and her impact on their lives is undeniable.
We jumped at the opportunity to create a custom website that would match her energy and help her business grow.
Britni’s Website Wishlist
For this website design for personal trainer project, Britni wanted:
- Pops of red from her branding woven throughout the site
- A clear, easy way for new clients to get in touch
- A dedicated space to share her favorite workout gear and book recommendations
- Movement and dynamic visuals to reflect her personality
Our Process
To bring her vision to life, our process included:
- Competitive research and industry analysis
- A strategic mockup design to map out the user experience
- Full website development in Showit
- A collaborative Instagram site reveal
- Comprehensive Showit training so Britni could confidently manage her site post-launch
The result? A bold, high-energy website that feels just like Britni — motivating, welcoming, and professional.
Take a peek at the final results below and view the live site to see it in action.
What Britni Had to Say
Why did you want a new website built for your business? What were your goals?
“I wanted a new website built for my business because I wanted to grow my business and inspire more people.”
What was your favorite part of the whole website design process?
“All of it! It was such an amazing process. Thank you, Emma!”
What was the biggest challenge for you during the project process?
“There were no challenges at all.”
Tell us your new bragging points — what’s your favorite thing about your new website?
“How easy it is for people to contact me, how the colors match perfectly, the moving pictures — all of it.”
What results have you seen since launching your new website?
“I’ve gotten a couple of contacts from potential clients. It shows growth in my business.”
What’s coming up next for your business?
“I have some new courses and products launching soon :)”
We can’t wait to see BritFit AZ continue to grow. If you’re in the Phoenix area (or looking for virtual coaching), be sure to follow along and cheer her on as she launches new programs and products.
