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rebrand for a nonprofit summer camp for kids with cancer
camp enchantment
Camp Enchantment is a summer camp for children who are on treatment for or in survivorship from cancer. Childhood cancer is tough, and Camp Enchantment's program creates a fun yet safe space for kids going through the hardest journey in their life to escape from the mental and emotional weight and just be a kid. Every donation ensures that campers don't have to pay a dime to attend camp every summer.
The Board of Directors approached Saltd Studio to give their brand a new look. Their former logo was exciting but very detailed and difficult to size down, and they lacked a whole logo suite with logo variations. They wanted something that captured the magic of summer camp in New Mexico. We were inspired by the idea of a paper cutout craft and the stunning New Mexico sunsets.
industry:
nonprofit
BRAND STRATEGY
BRAND IDENTITY
collateral design
scope:
playful | hopeful | warm | joyful | magical
PLAYFUL | HOPEFUL | WARM | JOYFUL | MAGICAL
kellie, director of operations for camp enchantment
I am so pleased with the brand design and loved emma's spirit. Saltd Studio was amazing to work with. Emma is very professional. The new brand designs she came up with for Camp Enchantment were well thought out and very detailed. I was impressed with how every part of the design added to our branding.
