Camp Enchantment is a summer camp for children who are on treatment for or in survivorship from cancer. Childhood cancer is tough, and Camp Enchantment's program creates a fun yet safe space for kids going through the hardest journey in their life to escape from the mental and emotional weight and just be a kid. Every donation ensures that campers don't have to pay a dime to attend camp every summer.
The Board of Directors approached Saltd Studio to give their brand a new look. Their former logo was exciting but very detailed and difficult to size down, and they lacked a whole logo suite with logo variations. They wanted something that captured the magic of summer camp in New Mexico. We were inspired by the idea of a paper cutout craft and the stunning New Mexico sunsets.