An Elegant Semi-Custom Brand Transformation for Florist Rental Company

Branding

Two stationery cards showing a floral business logo and pattern.

Silk Blossom Co. is a floral arch rental business for weddings and events, with a hope of growing into a full wedding service and home décor brand. Their vision is to create real touch, modern floral designs that give brides a budget-friendly way to enjoy flowers that still feel truly luxurious. To start building this dream, they purchased the Penrose Semi Custom Brand Kit from our shop as the foundation of their brand identity. From there, we worked closely with them to create a visual that aligns with their business, affordable, elegant, and romantic. Scroll down to see how their brand came to life.

The Original Pensworth Semi-Custom Brand Kit

After Transformation

A pre-made brand kit is a great way to jumpstart your business branding. We can tailor it to your needs by updating the color palette, refining the logo with your business name and tagline, redesigning icons or illustrations, and creating custom brand textures or patterns, all within a shorter timeline and at a more affordable rate than a full custom branding package. If you’re interested, explore our available semi custom pre-made brand kit designs and find the right one for your business, or reach out and we’ll help you choose.

Not your average design sidekicks

Emma is the founder, lead strategist and creative director/designer at Saltd Studio. She's a former professional ballerina, a goal-getter (maybe it's all those vanilla lattes?), and creative at heart. Her vision? Empower businesses to unlock their potential and grow with purpose. Before starting Saltd Studio Emma worked in marketing and design with retail brands, lifestyle and wellness businesses, tech companies and nonprofits.

In early 2025, Emma's husband, Cameron, joined in on the business fun. Cameron has worked in marketing for over 12 years and holds a BBA from the University of New Mexico. Cameron's expertise spans organizational leadership, website design, sales, SEO, funnel building, and marketing strategy. 

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