Poppy & Co. is a local florist offering custom bouquets and floral design for weddings and events. Inspired by a delicate poppy flower, we created a romantic, delicate, timeless, and elegant florist brand design to elevate the company and help them attract their dream clients. Take a peek at the custom work!
How I Drew the Poppy for the Florist Brand Design
It felt important to maintain a level of authenticity and romance in the design of the flower illustration, as it became the more recognizable piece of the branding. So, when I was sketching ideas, I used my iPad with a pen tip that added some texture to the sketch. After playing around for a while, I landed on a couple of poppy flowers to transform into the signature ampersand you see below. If you want to see a behind-the-scenes of this design process, check out this video on our Instagram!
The Big Branding Reveal
To bring the whole brand together, we landed on a soft periwinkle and blue color palette. With that in mind, I created brand textures to add a sense of dreamy elegance. The hand-drawn flower illustration became a gorgeous custom flower icon to use in their marketing. And the whole logo suite centers around the ampersand and original poppy flower. Each design helps bring the brand to life and create a sense of comfort, joy, elegance, simplicity, authenticity, and professionalism — just what the client was going for!
I had a wonderful time creating for this sweet client and absolutely loved how the florist brand design turned out. If you’re interested in transforming your business, too, let’s chat!