Hey friend! So, you have a business and you have one logo. That’s such an important and great start! But if that’s the beginning and the end of your brand identity, you’re missing a huge opportunity to communicate clearly, consistently, and meaningfully with your audience.
A logo is just one piece of the puzzle, it’s not your whole brand. Branding is how your business feels to people. It’s the tone of your voice, the colors you use, the consistency across platforms, and the emotion you evoke. It’s what turns recognition into trust and loyalty.
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Want to see how branding can elevate your business? Take a peek on Instagram to see how we transform a single logo into a complete brand presence.
What’s Included in a Timeless Branding Package?
When you invest in branding, you’re investing in clarity, consistency, and confidence. A strong branding package lays the foundation for how your business shows up everywhere.
Here’s what’s typically included:
- Logo Variations
- Font Pairings + Color Palette
- Brand Voice & Tone
- Custom Icons or Illustrations
- Patterns & Background Textures
- Brand Guidelines
Why It Matters
Your brand is your first impression and your lasting one.
A single logo on its own can’t flex across all the places your business needs to show up. It might look great on your business card, but how does it translate to a product label? A TikTok post? Your website homepage? A flyer?
When you have a full brand identity, you have the flexibility to grow while staying recognizable. That’s what builds trust. That’s what keeps people coming back.
Our Take
At Saltd Studio, we believe branding should be both beautiful and functional. We collaborate with founders, creators, and business owners to turn ideas into cohesive brand experiences that not only look good but also support their business goals. Whether you’re starting from scratch, refreshing an existing brand, or launching with one of our customizable brand kits, we offer flexible services tailored to your stage of growth.
Our process begins with a design and strategy questionnaire to uncover your “why,” align on business goals, and gather creative inspiration. From building brand identities from the ground up, like our work with Elysian Media and Painted Lady Aesthetics, to evolving existing visuals like we did for Dove Electric, we craft branding systems that reflect your values and resonate with your audience. For those working with tighter budgets or quicker timelines, our semi-custom kits provide an accessible way to launch with clarity and style. Brands like Need Over Want and Sacred Sage Photography brought their visions to life using our Ogner and Archive Brand kits. You can read more on our branding projects here.
Ready to Go Beyond the Logo?
Your business deserves more than a logo. It deserves a brand that speaks for you. We’re here to help you stand out by telling your story through branding that’s uniquely you.
