It’s no surprise that as a design studio, we thrive on bringing creative visions to life. One of our recent inspiring projects was working with the incredibly talented Tori Bilas of Tori Bilas Studios. Known for her breathtaking pet portraits, stunning watercolor wedding invitations, and fine oil paintings, Tori’s artistry is a true reflection of passion and precision. We had the pleasure of collaborating with her to elevate and rebrand her business, ensuring her custom artist brand design matched the elegance and warmth of her artwork.
The Meaning Behind the Branding:
Throughout the brand identity, the symbolism of a plumeria flower is present. This flower represents many of the things that inspire Tori to create her one-of-a-kind pieces for clients. Including:
- Her dog (her name was Plumeria when she was adopted from the shelter).
- A nod to the intricate and blooming love that Tori’s wedding stationery designs convey for her engaged couples.
- Charm and zest for life that represents the bond that her clients have with their animals (horses, dogs, etc.) that Tori brings to life through her art.
There is also a butterfly present which adds a level of elegance and grace to the brand story, which is something that Tori herself brings to any conversation that’s had with clients. It is clear that Tori is extremely thoughtful, passionate, caring, and dedicated to her work, and a butterfly is the special touch that clients get when working with her over other options.
The abstract yet artful brand texture adds a more organic feel to the brand identity. The texture looks like watercolor hydrangea flowers, which nods to the southern charm and “horse country” area Tori lives near.
The logo typography has a luxury feel while remaining accessible. It also contains curvatures that resemble connection – connection to what is most joyful to us in life. The font pairings are easy-to-digest yet professional.
When used consistently together, all brand elements compliment each other to create a sense of meaning that’s not just about Tori’s work, but about the subjects that client’s inquire about. Art is about what means the most to us, and Tori’s talent and services certainly bring that to life for her clients.
After her rebrand launched, we connected with Tori to reflect on the branding journey and her experience working with Saltd Studio.
Tori, can you share your overall experience working with us on your brand identity?
Tori Bilas: My experience was flawless! I was so impressed with how quickly I could be accommodated and how seamless and fast the entire process was. One of the many benefits of working with a small business like Saltd Studio is that everything felt so customized. I truly felt that Emma got to know me and the brand I was trying to build, and that understanding was evident in every step of the process—from meetings to the final deliverables.
Before working with Saltd Studio, how did you feel about your branding? What made you decide to invest in a rebrand?
Tori Bilas: My branding before working with Saltd Studio was functional, but it had to serve both my PR work and my art business. It didn’t fully resonate with the artistic side of what I do. The media side of my career is something I do, but my art is who I am. I wanted my branding to truly reflect my creative identity, and I struggled to achieve that on my own.
I discovered Saltd Studio on Instagram and was immediately drawn to the diversity of brands they had worked with. Every project felt intentional and unique. After my initial consultation call with Emma, I knew Saltd Studio was the right partner to bring my brand vision to life.
What are your favorite parts of your new brand identity?
Tori Bilas: The final result is better than I could have imagined! The brand feels sophisticated yet approachable. I especially love the hand-drawn elements combined with the elegant serif font—it perfectly represents the balance of artistry and refinement I wanted. I can’t wait to incorporate these elements into all of my marketing materials, both digital and print!
What would you say to someone considering working with Saltd Studio on their branding?
Tori Bilas: Saltd Studio brought to life a vision that I had a hard time putting into words. Every part of the process was so enjoyable, from creating vision boards to seeing the initial concepts, all the way to the final delivery. If you’re looking to elevate your brand identity and want a team that truly listens and understands your vision, I highly recommend Saltd Studio.
Emma and her team made the process smooth, empowering, and fun from start to finish. They not only accommodated my schedule but also provided excellent customer service and communication throughout. I can’t wait to fully implement my new brand identity and see the impact it has on my business!
Beyond Branding: A Continued Collaboration
One of the most rewarding aspects of this project has been staying connected with Tori beyond the rebrand. Emma was delighted to order a custom piece from Tori as a birthday gift for her husband and also continues to collaborate with Tori on some extra-special Saltd Studio client gifts. This ongoing creative relationship is a testament to the magic that happens when artistry and strategy come together.
We are honored to have been part of Tori’s brand transformation and have loved seeing her continued success. If you’re ready to bring your brand’s story to life, let’s create something extraordinary together.
