For over 40 years, Conveyors & Equipment has been a trusted provider of material handling solutions, helping businesses streamline their workflow efficiently and safely. However, their online presence wasn’t quite keeping up with their industry expertise. When their team reached out, they felt their current site wasn’t reflecting the company’s innovation, making it clear that a refresh and new website for Conveyors & Equipment was needed.
The Challenge: Outdated and Underperforming
Before reaching out to Saltd Studio, Conveyors & Equipment knew their website needed an update. It wasn’t just about aesthetics—it was about functionality, too. They were struggling with an old design that didn’t effectively showcase their services, and they were missing opportunities to engage potential clients. “We had to freshen up our look and online presence,” Sales Manager, Cory Gillies, shared.
The Process: A Tailored Approach
From the start, we took a deep dive into understanding Conveyors & Equipment’s business. “Emma was fantastic through the entire process,” Cory noted. “You could tell she had done her homework on our company and put in a great deal of effort in getting us what we needed.”
Our Saltd Studio team worked closely with theirs to create a modern, engaging, and user-friendly custom website. With a company history like theirs, we wanted a site that accurately represented their industry expertise. We focused on a dynamic, motion-rich build (including story-led design strategy resulting in “conveyor-like” animations) to draw website visitors in while ensuring seamless navigation and improved functionality. One of the standout elements? A revamped supplier page that no longer redirects users off the site, keeping visitors engaged with Conveyors & Equipment’s content.
The Transformation: A Website That Works Alongside the Sales Team
The results speak for themselves. The refreshed website for Conveyors & Equipment now boasts an attractive, professional look that aligns with their reputation. Additionally, the website now takes a deeper dive into business results of their own with featured case studies, customer stories, and details about the their staff who make it all happen. The improved structure and intuitive design have led to a significant increase in inquiries, jumping around 500% per week.
When asked about their experience, they shared: “Emma and Saltd Studio will do everything in their power to give you what you need to have a professional, modern, and attractive website to help drive your business.”
Ready for a Website Refresh?
We are thrilled to hear about Conveyors & Equipment’s success thus far in their website journey. Our goal is always to build an online home for a business that doesn’t just look nice but also converts and supports a business’ goals. Their story is just one example of how a strategic website transformation can elevate a brand. If your site isn’t working as hard as you are, let’s change that.
