Elegant Semi-Custom Branding for a Photographer

Client Feature

Emily Joanne Photography Emily Okamoto Photography Elegant Photographer Brand Identity

Emily Okamoto is a sought-after and award-winning New Mexican portrait, brand, and wedding photographer with the kindest heart you’ll ever meet. She reached out wanting to rebrand and glow up her business as she heads into the new year, so she purchased the Darcy Semi-Custom Brand from our shop. Emily sent us some absolutely gorgeous inspo including sophisticated green and gold color palette tones and a desire to feel elevated yet approachable. She also requested a blackbird as her brand icon/illustration.

Working with Emily was a complete honor, not just because of her incredible talent, but also because she was my (Emma’s) wedding photographer. So, it was an extra special Semi-Custom branding project! Take a look at the before and after below!

how it started:

how the elegant semi-custom branding turned out:

what Emily had to say about the semi-custom branding transformation:

“Emma!!!!! Gah, I can’t believe how much I love it! I’m seriously close to tears, I just feel like this is so me. It’s the most cohesive branding I’ve ever had, and it feels so complete. I can’t wait to get my marketing all together and launch it all. Yay!!”

Not your average design sidekicks

Emma is the founder, lead strategist and creative director/designer at Saltd Studio. She's a former professional ballerina, a goal-getter (maybe it's all those vanilla lattes?), and creative at heart. Her vision? Empower businesses to unlock their potential and grow with purpose. Before starting Saltd Studio Emma worked in marketing and design with retail brands, lifestyle and wellness businesses, tech companies and nonprofits.

In early 2025, Emma's husband, Cameron, joined in on the business fun. Cameron has worked in marketing for over 12 years and holds a BBA from the University of New Mexico. Cameron's expertise spans organizational leadership, website design, sales, SEO, funnel building, and marketing strategy. 

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