Radiant Semi-Custom Branding Transformation for a Jeweler

Semi-Custom Brand

Box set featuring Heather Eiland Jewelry branding.

Every great brand tells a story, and this one truly shines. When fine jeweler Heather Eiland came to us, she was preparing to launch her business and needed branding that reflected her artistry: sophisticated, radiant, and unmistakably hers. Heather’s jewelry is one-of-a-kind, crafted with care, rich in color, and full of heart. We set out to create a brand identity that captured the same mix of refinement and vibrancy —a visual expression of her timeless elegance and modern charm.

From Semi-Custom to Stunningly Personal

Heather fell in love with our Delaney Semi-Custom Brand Kit, known for its polished balance of sophistication and modernity, as the foundation of her personal brand. Together, we refined every detail, from the logo and patterns to the color palette, with her vision in mind. Heather wanted jewel tones that feel joyful and alive, so we built a warm palette of rich, gem-inspired hues. The final result feels elegant yet full of life, sophisticated yet approachable, just like her jewelry.

The Before: Our Delaney Semi-Custom Brand

The After: The Semi-Custom Brand Transformation

Branding That is Uniquely Yours

We couldn’t be happier with how Heather’s new brand came to life. This branding for a jeweler is a beautiful reminder that consistent, aligned visuals don’t have to be expensive to be impactful. With the right creative direction, you can have a polished, personality-filled brand that feels truly you.

Looking for a fast and affordable way to create branding that’s uniquely yours? Explore our semi-custom brand kits and see how we can help you build a brand that shines with authenticity and style.

Not your average design sidekicks

Emma is the founder, lead strategist and creative director/designer at Saltd Studio. She's a former professional ballerina, a goal-getter (maybe it's all those vanilla lattes?), and creative at heart. Her vision? Empower businesses to unlock their potential and grow with purpose. Before starting Saltd Studio Emma worked in marketing and design with retail brands, lifestyle and wellness businesses, tech companies and nonprofits.

In early 2025, Emma's husband, Cameron, joined in on the business fun. Cameron has worked in marketing for over 12 years and holds a BBA from the University of New Mexico. Cameron's expertise spans organizational leadership, website design, sales, SEO, funnel building, and marketing strategy. 

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