At the heart of Kindred Coffee Club is a simple, powerful idea: great coffee has the power to bring people together in meaningful ways. When founders Santi and Averi came to us for a custom coffee website design, we saw a chance to infuse of warmth and community into their digital presence. We worked closely with them to create a coffee website design that feels playful, welcoming, and aligned with their mission.
Want to see how it turned out? Check out the transformation here. Scroll down to hear what they had to say about their new website and our team.
The Coffee Industry at a Glance
The coffee industry is brimming with energy. With millions of coffee lovers worldwide (66% of adults drinks coffee daily in US alone!). It’s clear that coffee is far more than a beverage. It’s a ritual, a source of comfort, and a daily joy people look forward to. This emotional connection is part of what makes the market so competitive, pushing brands to find ways to connect.
That’s where Kindred Coffee Club shines. In a crowded field, they stand out not just through quality roasts but through a brand identity that feels warm, familiar, and intentional. From their subscription coffee website to social media, packaging to print, every touchpoint carries the same sense of care and personality. For Kindred, it’s never just about selling coffee, it’s about building relationships and creating moments of connection that keep customers coming back.
How Kindred’s Coffee Website Design Stands Out
As an online coffee subscription, the website is the heart of the business and the first sip of the brand experience. For Kindred, we focused on weaving in thoughtful, personality-filled details that would set them apart and make visitors feel instantly welcome.
Here are some of the design elements we incorporated to bring that vision to life:
- Playful animations – Animated text and logos, along with quick transitions for photos and buttons, keep the site lively and engaging.
- Warm gradient motions – Soft color shifts evoke the comfort of a morning coffee ritual.
- Subtle background videos – Gentle motion adds depth without distracting from the content.
- Clean, spacious layouts with fun frames – A balanced design that is both modern and inviting.
Together, these elements create a digital home that carries the same soul-soothing warmth as a perfect morning pour.
What kind of response have you gotten since launching your new website?
“We have received countless compliments on how great the website looks! It is such a fun thing to get to send over our website and see people’s faces light up in real time. It is just so fun, unique, and approachable!”
What’s your favorite part of your new website?
“I don’t know if I can choose one favorite part! The interactive elements make the website fun to browse. I love the button animations, rotating logos, and photos that change as you journey through the website. It just feels alive and ready to connect with.”
What would you say to someone considering working with Saltd Studio?
“Both Emma and Cameron have worked on countless websites and have gone through the training and years of experience that makes you feel like someone is watching your back. Not only do they have experience in websites but also social media, SEO and graphic design. This creates such a rich experience as a client that you can’t help but feel taken care of within as they are aware of so many business applications.”
