The best connections happen over shared goals, something Sara, owner of Figs & Fromage, knows well. Her mobile charcuterie cart offers handcrafted, personalized mini boards made fresh on-site from a curated menu, transforming everyday grazing into an interactive, luxurious experience. When Sara approached us to develop the branding for her charcuterie company, her vision was clear: she wanted a brand that felt elevated yet playful, charming yet polished. From intimate weddings to large-scale corporate events, Figs & Fromage brings a sense of flair, delight, and connection—and the branding needed to do the same.
To bring this to life, Sara chose our Ellyson semi-custom pre-made brand template, a refined yet sweet identity. Through intentional color choices, whimsical hand-drawn illustrations, and tactile textures, we tailored this to reflect Sara’s warm, approachable luxury. The result is a sophisticated visual identity that feels both high-end and heartfelt, just like her charcuterie cart experience.
The Before
The transformation: Branding for a Charcuterie Company with Flair
What Sara had to say about Figs and Fromage branding
“I cannot say enough positive things about working with Saltd Studio! I selected a semi-custom brand and thought the whole process was seamless. Emma asks really great questions to guide the customization process, which led to the brand being exactly as I imagined. The turnaround time is so impressive! I’m so excited to start using my gorgeous branding. I’ll 100% use Saltd Studio again for any future needs.”
Inspired to Build Your Own?
We loved working with Sara to create a brand that embodies trust, delight, and show-stopping presence at every event. If you’re looking to build a brand identity with the same elevated feel, we’d love to connect and explore how we can support your business.
